GM India conducted Chevrolet U First Camps in Kolkata and Andhra Pradesh

General Motors India has successfully conducted Chevrolet U First Camp with multiple services under one roof across all its dealerships in Kolkata and Andhra Pradesh region between 17th June & 19th June, 2011. The key highlights of service camp included free service check-up, discount on parts and labor for all the mechanical jobs undertaken during the camp, and exciting complementary gifts to all. In addition to these, the other services include facility for booking and exchanging cars under Chevrolet certified pre-owned vehicles, test drives of Chevrolet cars and loan facility.

Acting as a true one-touch point with numerous facilities and services for one and all, the ‘Chevrolet U First Camp’ displayed the entire range of cars, providing prospective customers an avenue to make an informed choice, in addition to taking care of all needs of Chevrolet’s customers. Speaking about the Chevrolet U First Camp, Mr P. Balendran, Vice President, General Motors India said, “Chevrolet closely tracks evolving customer preferences and prevailing trends. These camps are an effort by us to continue our endeavor in communicating Chevrolet’s service accessibility and low maintenance costs to present as well as prospective customers. We have been conducting similar camps at regular intervals to take care of our customers at their door steps.”

The Chevrolet U First Camp held across the dealerships in Kolkata & Howrah received a 240% growth despite the city receiving 154 mm of rainfall, the highest for any single day in June in the last decade. 823 vehicles attended the Camp with 795 vehicles reporting especially for the camp and a total of 111 referrals generated. In Andhra Pradesh region, 1828 vehicles attended the Camp with 1579 vehicles reporting especially for the camp and a total of 457 referrals generated.

Chevrolet has held similar ‘Chevrolet U First Camps’ earlier across various cities in India to ensure proper awareness about Chevrolet’s service accessibility and multiple customer benefits.