GM India Launches Chevrolet Beat and SAIL Hatchback Manchester United Limited Editions
Celebrating the Chevrolet brand’s debut on Manchester United’s home shirt, General Motors India today launched the Chevrolet Beat and SAIL Hatchback Manchester United Limited Editions.
“We are proud to announce the launch of the Chevrolet Beat and SAIL Hatchback Manchester United Editions for football fans in India. Available in limited quantity, the models celebrate Chevrolet’s Shirt Sponsorship with Manchester United beginning today,” said Arvind Saxena, President and Managing Director, GM India.
“The two models showcased at the recent 2014 Indian Auto Expo have been designed by our engineers at the General Motors Technical Center India (GMTC-I) in Bangalore on popular customer demand with exclusive Manchester United livery kits. These specially designed models will cost only Rs 69,000 over the original versions,” Mr. Saxena added.
The limited edition cars are available for sale beginning today based on the LS variant in the popular Super Red colour in both petrol and diesel options. The exclusive models sport Manchester United Decals, Alloy Wheels, Special Seat Covers, Music System, Illuminated Sill Plates, OSRVM’s with Blinkers, Roof Rails and exclusive branding.
To celebrate the kick-off of its seven-year Manchester United shirt sponsorship, Chevrolet released an enhanced version of its video at www.ChevroletFC.com that pays tribute to the history of iconic Manchester United shirts, dating to the club’s inception in 1878. Manchester United has more than 659 million supporters around the world.
Fans are invited to upload photos of themselves wearing a digital version of the new shirt at www.chevroletfc.com, and share it via their social channels. Putting fans at the center of the brand’s debut on the shirt via a unique digital experience is part of Chevrolet’s “What Do You #PlayFor?” global campaign to bring football fans closer to the sport and help them celebrate the passion for play.
The video, which features Manchester United fans throughout history marching through the streets of Manchester with current players and legends singing the “Glory, Glory Man United” anthem, ends with player Wayne Rooney declaring, “This shirt belongs to you; always has, always will,” as he and teammates Robin van Persie, David De Gea, Adnan Januzaj and Juan Mata reveal the new Chevrolet-branded home shirt.
Manchester United’s Group Managing Director, Richard Arnold said “The Club’s traditions and heritage are extremely important to our players, team management and 659 million followers worldwide. As we look to our future in the new shirts, we are delighted that Chevrolet has been so committed to honouring everything that is so important to our club.”
Nine Manchester United legends also appear in the video: Sir Bobby Charlton, Alex Stepney, Denis Law, Lou Macari, Arthur Albiston, Norman Whiteside, Clayton Blackmore, Denis Irwin and Gary Pallister.
Celebrating its debut on the new shirt is one of several upcoming events highlighting Chevrolet’s partnership with Manchester United. On July 23, Manchester United will play its first match in the new Chevrolet-branded shirt against the L.A. Galaxy at the Rose Bowl in Pasadena, California.
The Chevrolet Beat and SAIL Hatchback Manchester United editions will conclude the multi-city tour called ‘Chevrolet Fast Moves’ on July 8 in India. Through a unique contest, GM India is giving a golden opportunity for two winners with a friend each to watch the legendary team’s first match in North America in August 2014. The winners of the contest will be announced on July 10, 2014.
It may be recalled that Manchester United legend Dwight Yorke toured India in January 2014 as part of the Manchester United trophy tour, where Chevrolet gave fans of the legendary football club a golden chance to get up close and personal with the star.