GM India Introduces Chevrolet Complete Care Programme
Industry-First Initiative to Provide Unique Ownership Experience to Customers
New Delhi: General Motors India today announced the launch of an industry first customer care initiative called “Chevrolet Complete Care” programme. The comprehensive customer care initiative ensures a unique ownership experience with assured low cost of maintenance for Chevrolet customers across India.
“Customer satisfaction is at the center of everything we do at GM India. More than just their vehicle, it’s the service experience which makes customers feel truly satisfied,” said Arvind Saxena, President & Managing Director of GM India. “With the introduction of ‘Chevrolet Complete Care’ programme, we are offering a never-before unique bouquet of complete-peace-of-mind service offerings to our customers which will include the industry-first Chevrolet Promise – assured low cost of maintenance, Exclusive Warranty packages, Chevrolet U-First Customer Centric Programs and Apps and a Round-the-clock 24x7 Roadside Assistance Program which is free for 3 years with all new car purchases,” he added. Roadside Assistance package is also available for existing customers at a nominal cost provided the vehicle is not more than 5 years old.
Elaborating on the unique Chevrolet Promise, Mr. Saxena said, “The Chevrolet Promise is industry first and remains unique by virtue of our commitment to refund any excess periodic or scheduled maintenance cost at the end of 3 years or 45,000kms, whichever is earlier vis-à-vis the committed periodic maintenance cost to the customer at the time of sale of the car. The Chevrolet Promise is valid for Chevrolet Spark, Beat, Sail Hatchback, Sail Sedan and the Cruze.”
Customers will be offered best-in-class warranty on their Chevrolet vehicles under Extended Warranty. In addition to the standard best-in-class warranty of 1,00,000 kilometers/3 years, customers can extend the warranty of their vehicle by up to two more years or up till 150,000 kilometers at a nominal cost. Apart from the standard and extended warranty for the vehicle, customers will now also be offered warranty on Spare Parts and Accessories for the first year or 20,000 kilometers whichever is earlier.
Free round-the-clock 24/7 Roadside Assistance will be provided to Chevrolet customers in the event of vehicle breakdown or accident for a period of 3 years from the date of purchase of new cars. “The 24/7 Roadside Assistance also provides a host of unique support services such as vehicle towing, flat-tyre change, out of fuel assistance with limited free fuel, key lockout, battery jump-start and taxi benefit for the customers,” Mr. Saxena said. “Furthermore, under the Chevrolet U-First programme, our women customers [Vehicle registered in the name of Women customers] will be provided free pick up and drop off of their Chevrolet cars for service, by the Chevrolet Authorised Workshops,” Mr. Saxena added.
GM India has also developed digital applications such as the Chevrolet Service Estimator Online tool available on the Chevrolet India website, which helps calculate periodic service costs, and the MyChevroletIndia mobile application, which helps locate & contact the nearest authorized Chevrolet service station. All these packages further improve the overall ownership experience of Chevrolet vehicles under the Chevrolet Complete Care programme.
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4.9 million cars and trucks a year. The Chevrolet brand was introduced in India in 2003 and is now one of the fastest-growing automotive nameplates in the country. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design and high quality. The Chevrolet portfolio in India includes the Spark, Beat, Chevrolet Sail, Sail U-VA, Cruze, Tavera, Chevrolet Enjoy and Captiva. More information regarding Chevrolet models can be found at www.chevrolet.co.in.