Chevrolet Celebrates Manchester United Partnership in India
Chevrolet today celebrates its partnership with Manchester United in India.
Legendary former footballer Dwight Yorke gets up close with Indian fans
18 January, New Delhi: Chevrolet today celebrates its partnership with Manchester United in India. Legendary former player Dwight Yorke visited the country to get up close with Indian football fans as part of the United Trophy Tour in the country.
As the Official Automotive Partner of Manchester United, Chevrolet pledges to unite supporters around the world through the game of football. Chevrolet believes in putting fans first in the partnership, developing unique and once in a lifetime opportunities to bring Manchester United supporters and enthusiasts closer to their team and give back to the game they love.
“Chevrolet is extremely proud to connect Manchester United with its passionate supporters in India. The long association of Chevrolet with football in India is a testimony to the great belief Chevrolet has in the game of football that has the unique capability to unite people all around the world,” said Lowell Paddock, President and Managing Director, General Motors India.
From the 2014-15 season onwards, Chevrolet will be the shirt sponsor of the most popular football team in the world, Manchester United. As part of the United Trophy Tour in India, Chevrolet is giving fans the chance to get up close with Dwight Yorke and see the Barclays Premier League Trophy.
“It is a great honour to be able to promote the fantastic relationship between Manchester United and Chevrolet to our Indian fans. The chance to meet some of our 4.5 million followers is something I am very excited about, and gives us a wonderful opportunity to promote football in India. Events like this provide a key platform to unite our fans around the World,” said Dwight Yorke, ex-Manchester United striker.
As part of its deep commitment to the game of football in India, Chevrolet also plans to donate 20,000 nearly indestructible footballs through the year to children who cannot buy, afford or maintain a football across various locations in the country. Chevrolet plans to give away 1.5 million One World Futbols worldwide over the next three years to children living under different circumstances in impoverished areas, conflict zones and refugee camps, giving them the ‘Power of Play’.
About Dwight Yorke:
Manchester United’s smiling assassin was one of the leading lights in the club’s unforgettable Treble season. After joining from Aston Villa in September 1998 for £12.6million, the Trinidad and Tobago international striker enjoyed a debut campaign to savour: bagging 29 goals to finish top scorer as the Reds swept the honours. Having struck up particularly fruitful on-field relationships with Andy Cole and David Beckham, the skilful, intelligent front man was similarly prolific in his second season. Thereafter, the form of Teddy Sheringham and the arrival of Ruud van Nistelrooy limited Yorke’s involvement, but he did turn in one of Old Trafford’s all-time great individual displays in 2001’s 6-1 win over Arsenal, in which he hit a 22-minute hat-trick. Dwight joined Blackburn in 2002 and subsequently Birmingham City, Sydney FC and Sunderland, but his return to Old Trafford as an opponent invariably provoked a warm reception from the grateful home support.
About Manchester United:
Manchester United is the world’s most popular football club, with an estimated 659 million followers and was recently named by Forbes magazine as the most valuable sports club in the world. Founded in 1878, the Club has won a record 20 English league championships to add to its record 11 English FA Cups, 3 European Cups, 1 European Cup Winners' Cup, 1 FIFA Club World Cup, 1 Intercontinental Cup and 4 English League Cups.
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4.9 million Chevrolet cars and trucks a year. The Chevrolet brand was introduced in India in 2003 and is now one of the fastest-growing automotive nameplates in the country. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design and high quality. The Chevrolet portfolio in India includes the Spark, Beat, Chevrolet SAIL, SAIL U-VA, Cruze, Tavera, Chevrolet Enjoy and Captiva. More information regarding Chevrolet models can be found at www.chevrolet.co.in.
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