GM India Launches Chevrolet Enjoy Premium MPV
Latest in growing line-up of Chevrolet models developed for India
New Delhi: General Motors India today launched the Chevrolet Enjoy, its much-anticipated new-generation premium multi-purpose vehicle (MPV).
The Enjoy offers a spacious, stylish and comfortable ride. With Flexi-Smart Seven or Eight occupant seating variants, it addresses the growing need for a comfortable, spacious and stylish MPV for family travel and business use. It comes with a choice of SMARTECH diesel and petrol engines and has been tailored for Indian driving conditions and consumers.
“We believe this is the right product for India in one of the market’s fastest-growing segments. As a new leader in the segment, we expect the Enjoy to be very popular,” said GM India President and Managing Director, Lowell Paddock. “Its introduction is another sign of our commitment to make Chevrolet the most preferred vehicle brand in India,” added Mr. Paddock.
According to Mr. Paddock, “GM India achieved substantial localization at the start of regular production of the Enjoy, which is unprecedented for a global vehicle manufactured in India. This is significant not only for the local economy, but also benefits buyers through a lower cost of ownership as a result of lower parts prices and the ready availability of spare parts.”
With the launch of Chevrolet Enjoy, GM India today also unveiled its global brand vision in India - ‘Find New Roads,’ a philosophy that aligns design, engineering, marketing and customer experience under a single platform. As GM India continues to widen its customer outreach with a full line-up of vehicles across major segments, the new platform "Find New Roads" embraces the spirit of ingenuity that has been in Chevrolet’s DNA since the beginning and it will continue to guide every aspect of our business moving forward. The foundation of this new guiding principle is Chevrolet’s century-long legacy of innovation and commitment to doing the right thing for customers in terms of products and services.
Bold Exterior and Stylish Interior
The Enjoy has a length of 4,305 mm, a width of 1,680 mm, a height of 1,750 mm and a wheelbase of 2,720 mm, which match medium to high-end family sedans. Chevrolet Enjoy’s front styling is defined by the signature Chevrolet Gold Bowtie in the Chrome Surround Three-dimensional Grille and Leaf Style Fog Lamps. This is accentuated by the Chrome Surround Meshed Air Dam in the front bumper. The crisp crease lines in the bonnet rising towards the front windscreen define both agility & tension of the aerodynamic form. The well-defined rising shoulder line flows seamlessly from the edge of the headlamps to the tail lamps lending a dynamic stance to the Enjoy. Swoosh-style, jewel-effect, wrap-around headlamps add the brilliance of sparkling diamonds to the style quotient of the Enjoy with the triple-pod design for turn indicator, high & low beam. Enjoy is available in six exciting exterior colours: Velvet Red, Switchblade Silver, Summit White, Caviar Black, Linen Beige and Sandrift Grey. Inside, the richly-appointed luxurious dual tone interiors of the Chevrolet Enjoy adorn it with a premium feel. The wood-finish AC vents and door trim inserts enhance the styling. Triple Cluster Silver Surround Instrument Panel brings in sharp styling definition to the Panoramic-view Dashboard. Soothing blue night-time illumination of the instrument panel provides strain-free view of the cluster to the human eyes.
Super Spacious and Extremely Comfortable
The Enjoy stretches the boundaries of space and comfort. It can easily accommodate up to seven or eight passengers depending on the seating option selected. The Chevrolet Enjoy has been designed with the Open-Spaces theme. With its High Roof Design the Enjoy provides class leading headroom for all the occupants. Flexi-smart, double-folding, 3rd Row Seat provides a unique combination of both segment leading leg-space and flexibility of space utilization for luggage. The Theatre Seating arrangement, large side windows and Swing-type Rear Quarter Glass provide an uninterrupted view of the outside world for all occupants. The wide aisle between the second-row captain seats provides comfortable access to the third row seats. Rear AC with independent rear evaporator ensures powerful, quick and efficient cabin cooling for all the vehicle occupants. The rich leatherette or premium fabric upholstered seats in different trim levels of the Chevrolet Enjoy are designed to pamper the occupants in plushness. The Flexi-Smart third-row seats can be double folded for up to 630 liters of luggage space. Smart and well-thought-out storage spaces provide room for passengers to stow their belongings. Tilt Adjustable Steering, 12V Power Outlet in 3rd row, Front & Rear Power Windows, Power Adjustable OSRVM and Height Adjustable Driver Seat further enhance driver and occupant comfort.
Efficient SMARTECH Powertrains
The Enjoy is available with GM India’s new-generation SMARTECH petrol and diesel engines, which are powerful, deliver excellent fuel efficiency, smooth driving performance and low emissions meeting Bharat Stage IV - OBD-II standards. The 1.3-litre diesel engine, which is produced at GM India’s state-of-the-art Talegaon Powertrain facility, delivers maximum power of 77.5 PS @ 4,000 rpm and maximum torque of 188 Nm @ 1,750 rpm. The four-cylinder 1.4-litre petrol engine has maximum power of 104 PS @ 6,000 rpm and maximum torque of 131 Nm @ 4,400 rpm. In addition, every engine and transmission component has been extensively tested and validated for durability, performance and reliability across varying climatic conditions in India.
Superior Ride and Handling
The Rear-Wheel-Drive Enjoy has MacPherson struts in front and a five-link rear suspension along with a rigid Hybrid Chassis - an intelligent combination of monocoque structure and Body on Frame design, which works together to provide excellent ride quality over varied road conditions. Balanced weight distribution over its front and rear axles, makes the steering more precise and nimble. Gas-filled front and rear shock absorbers optimize damping to isolate road undulations, reducing fatigue-creating road vibrations. Steering, Suspension and Braking Systems have been fine tuned for Indian road & traffic conditions, ensuring superior ride and handling.
Safety and Security
In line with Chevrolet’s global focus on safety, the Enjoy has a host of active and passive safety features. It’s Safe Cage Body Structure which is supported by the extensive use of high-strength steel provides a cocoon of safety. Ten collision protection beams made of high-strength steel absorb and dissipate collision impact, protecting occupants. The customers will have the option of selecting variants with Anti-lock Brake System (ABS) with Electronic Brake-force Distribution (EBD), Dual Front Air Bags, Rear Park Assist, Rear Window Defogger, Rear Wash and Wipe System, Rear Door Child Locks, Central Door Locking, Speed-Sensitive Auto Door Locks, and a Remote Key Locking & Un-locking System with an Electronic Anti-theft System along with the car identification function. The Enjoy comes with a three-year/100,000-km (whichever comes first) standard warranty. In addition, the industry unique 3 Year Chevrolet Promise on Enjoy will assure low cost of maintenance for three years or 45,000 km (whichever comes first). The Chevrolet Enjoy will be offered in three variants with two seating options.
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4.5 million Chevrolet cars and trucks alonein a year. The Chevrolet brand was introduced in India in 2003 and is now one of the fastest-growing automotive nameplates in the country. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design and high quality. The Chevrolet portfolio in India includes the Spark, Beat, Chevrolet SAIL, SAIL U-VA, Cruze, Tavera, Chevrolet Enjoy and Captiva. More information regarding Chevrolet models can be found at www.chevrolet.co.in.