HISTORY & HERITAGE
In 1929 Chevy rocked the industry with an all-new six-cylinder engine. Promoted as “A Six for the Price of a Four,” the '29 Chevrolet raced out of showrooms and sent competitors back to the drawing board.
As the Great Depression tightened its grip in the 1930s, Chevrolet’s advertising slogan — “The Great American Value” — was exactly the right message for challenging times.
An American legend – the Corvette sports car – was born in 1953. Just 300 were built for that first model year. In 1955, Chevrolet ignited a performance revolution that continues to this day with the introduction of the small block V8.
In 1911, when Louis Chevrolet built his first automobile, he could not have imagined what would follow. At last count, 211 million Chevrolet cars and trucks.